As the Freeform platform has evolved, we have largely focused on how the user's identity and account can add a layer of personalization across the platform.
A large part of this was leveraging integration with One ID. This has helped us provide a seamless viewing experience to users, including an interactable viewing history, continue watching capabilities and tailored recommendations. These capabilities are synchronized across all of Freeform's Clients, including iOS, Web, Android, Roku, FireTV and more.
ShowMS has additional personalization capabilities based upon a user's profile, particularly for our core strategy of increasing a Freeform user's time spent watching content. For example, the platform will have a greater emphasis on promoting no-sign in content when we know that a user does not have MVPD login.
